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Results: 2
Media Multiplexing Behavior: Implications for Targeting and Media Planning
Authors:
Lin, Chen Venkataraman, Sriram Jap, Sandy D.
Citation:
Lin, Chen et al., Media Multiplexing Behavior: Implications for Targeting and Media Planning, Marketing science , 32(2), 2013, pp. 310-324
BidAnalyzer: A Method for Estimation and Selection of Dynamic Bidding Models
Authors:
Jap, Sandy D. Naik, Prasad A.
Citation:
D. Jap, Sandy et A. Naik, Prasad, BidAnalyzer: A Method for Estimation and Selection of Dynamic Bidding Models, Marketing science , 27(6), 2008, pp. 949-960
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