Authors:
Iyengar, Raghuram
Jedidi, Kamel
Essegaier, Skander
Danaher, Peter J.
Citation: Iyengar, Raghuram et al., The Impact of Tariff Structure on Customer Retention, Usage, and Profitability of Access Services, Marketing science , 30(5), 2011, pp. 820-836
Citation: Montoya, Ricardo et al., Dynamic Allocation of Pharmaceutical Detailing and Sampling for Long-Term Profitability, Marketing science , 29(5), 2010, pp. 909-924