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Results: 1
Effectiveness of Trade Promotions: Analyzing the Determinants of Retail Pass Through
Authors:
Kumar, Nanda Rajiv, Surendra Jeuland, Abel
Citation:
Kumar, Nanda et al., Effectiveness of Trade Promotions: Analyzing the Determinants of Retail Pass Through, Marketing science , 20(4), 2001, pp. 382-404
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