Authors: Su, Lei Jiang, Yuwei Chen, Zhansheng DeWall, C Nathan

Citation: Su, Lei et al., Social Exclusion and Consumer Switching Behavior: A Control Restoration Mechanism, Journal of consumer research JCR;Consumer research , 44(1), 2017, pp. 99-117

Authors: Jiang, Yuwei Zhan, Lingjing Rucker, Derek D.

Citation: Jiang, Yuwei et al., Power and Action Orientation: Power as a Catalyst for Consumer Switching Behavior, Journal of consumer research JCR;Consumer research , 41(1), 2014, pp. 183-196

Authors: Jiang, Yuwei Adaval, Rashmi Steinhart, Yael Wyer, Jr. Robert S.

Citation: Jiang, Yuwei et al., Imagining Yourself in the Scene: The Interactive Effects of Goal-Driven Self-Imagery and Visual Perspectives on Consumer Behavior, Journal of consumer research JCR;Consumer research , 41(2), 2014, pp. 418-435

Authors: Jiang, Yuwei Gorn, Gerald J. Galli, Maria Chattopadhyay, Amitava

Citation: Jiang, Yuwei et al., Does Your Company Have the Right Logo? How and Why Circular- and Angular-Logo Shapes Influence Brand Attribute Judgments, Journal of consumer research JCR;Consumer research , 42(5), 2016, pp. 709-726