Authors:
Su, Lei
Jiang, Yuwei
Chen, Zhansheng
DeWall, C Nathan
Citation: Su, Lei et al., Social Exclusion and Consumer Switching Behavior: A Control Restoration Mechanism, Journal of consumer research JCR;Consumer research , 44(1), 2017, pp. 99-117
Authors:
Jiang, Yuwei
Zhan, Lingjing
Rucker, Derek D.
Citation: Jiang, Yuwei et al., Power and Action Orientation: Power as a Catalyst for Consumer Switching Behavior, Journal of consumer research JCR;Consumer research , 41(1), 2014, pp. 183-196
Authors:
Jiang, Yuwei
Adaval, Rashmi
Steinhart, Yael
Wyer, Jr. Robert S.
Citation: Jiang, Yuwei et al., Imagining Yourself in the Scene: The Interactive Effects of Goal-Driven Self-Imagery and Visual Perspectives on Consumer Behavior, Journal of consumer research JCR;Consumer research , 41(2), 2014, pp. 418-435
Authors:
Jiang, Yuwei
Gorn, Gerald J.
Galli, Maria
Chattopadhyay, Amitava
Citation: Jiang, Yuwei et al., Does Your Company Have the Right Logo? How and Why Circular- and Angular-Logo Shapes Influence Brand Attribute Judgments, Journal of consumer research JCR;Consumer research , 42(5), 2016, pp. 709-726