Authors: Pham, MT Johar, GV

Citation: Mt. Pham et Gv. Johar, Market prominence biases in sponsor identification: Processes and consequentiality, PSYCHOL MAR, 18(2), 2001, pp. 123-143

Authors: Sengupta, J Johar, GV

Citation: J. Sengupta et Gv. Johar, Contingent effects of anxiety on message elaboration and persuasion, PERS SOC PS, 27(2), 2001, pp. 139-150

Authors: Johar, GV Holbrook, MB Stern, BB

Citation: Gv. Johar et al., The role of myth in creative advertising design: Theory, process and outcome, J ADVERT, 30(2), 2001, pp. 1-25

Authors: Johar, GV Simmons, CJ

Citation: Gv. Johar et Cj. Simmons, The use of concurrent disclosures to correct invalid inferences, J CONSUM R, 26(4), 2000, pp. 307-322

Authors: Raghubir, P Johar, GV

Citation: P. Raghubir et Gv. Johar, Hong Kong 1997 in context, PUBL OPIN Q, 63(4), 1999, pp. 543-565

Authors: Johar, GV Pham, MT

Citation: Gv. Johar et Mt. Pham, Relatedness, prominence, and constructive sponsor identification, J MARKET C, 36(3), 1999, pp. 299-312