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Results: 1
Movie Advertising and the Stock Market Valuation of Studios: A Case of "Great Expectations?"
Authors:
Joshi, Amit M. Hanssens, Dominique M.
Citation:
M. Joshi, Amit et M. Hanssens, Dominique, Movie Advertising and the Stock Market Valuation of Studios: A Case of "Great Expectations?", Marketing science , 28(2), 2009, pp. 239-250
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