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Results: 3
A Theory of Combative Advertising
Authors:
Chen, Yuxin Joshi, Yogesh V. Raju, Jagmohan S. Zhang, Z. John
Citation:
Chen, Yuxin et al., A Theory of Combative Advertising, Marketing science , 28(1), 2009, pp. 1-19
Turf Wars: Product Line Strategies in Competitive Markets
Authors:
Joshi, Yogesh V. Reibstein, David J. John, Zhang, Z.
Citation:
V. Joshi, Yogesh et al., Turf Wars: Product Line Strategies in Competitive Markets, Marketing science , 35(1), 2016, pp. 128-141
How Much Should You Invest in Each Customer Relationship? A Competitive Strategic Approach
Authors:
Musalem, Andrés Joshi, Yogesh V.
Citation:
Musalem, Andrés et V. Joshi, Yogesh, How Much Should You Invest in Each Customer Relationship? A Competitive Strategic Approach, Marketing science , 28(3), 2009, pp. 555-565
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