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Results: 3

Authors: CARLSON L GROVE SJ LACZNIAK RN KANGUN N
Citation: L. Carlson et al., DOES ENVIRONMENTAL ADVERTISING REFLECT INTEGRATED MARKETING COMMUNICATIONS - AN EMPIRICAL-INVESTIGATION, Journal of business research, 37(3), 1996, pp. 225-232

Authors: PICKETT GM KANGUN N GROVE SJ
Citation: Gm. Pickett et al., IS THERE A GENERAL CONSERVING CONSUMER - A PUBLIC-POLICY CONCERN, Journal of public policy & marketing, 12(2), 1993, pp. 234-243

Authors: CARLSON L GROVE SJ KANGUN N
Citation: L. Carlson et al., A CONTENT-ANALYSIS OF ENVIRONMENTAL ADVERTISING CLAIMS - A MATRIX-METHOD APPROACH, Journal of advertising, 22(3), 1993, pp. 27-39
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