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Results: 2
ADS PROMOTING OTC MEDICATIONS - THE EFFECT OF AD FORMAT AND CREDIBILITY ON BELIEFS, ATTITUDES, AND PURCHASE INTENTIONS
Authors:
KAVANOOR S GREWAL D BLODGETT J
Citation:
S. Kavanoor et al., ADS PROMOTING OTC MEDICATIONS - THE EFFECT OF AD FORMAT AND CREDIBILITY ON BELIEFS, ATTITUDES, AND PURCHASE INTENTIONS, Journal of business research, 40(3), 1997, pp. 219-227
COMPARATIVE VERSUS NONCOMPARATIVE ADVERTISING - A METAANALYSIS
Authors:
GREWAL D KAVANOOR S FERN EF COSTLEY C BARNES J
Citation:
D. Grewal et al., COMPARATIVE VERSUS NONCOMPARATIVE ADVERTISING - A METAANALYSIS, Journal of marketing, 61(4), 1997, pp. 1-15
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