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THE DISCOURSE OF WESTERN MARKETING PROFESSIONALS IN CENTRAL AND EASTERN-EUROPE - THEIR ROLE IN THE CREATION OF A CONTEXT FOR MARKETING AND ADVERTISING MESSAGES
Authors:
KELLYHOLMES H
Citation:
H. Kellyholmes, THE DISCOURSE OF WESTERN MARKETING PROFESSIONALS IN CENTRAL AND EASTERN-EUROPE - THEIR ROLE IN THE CREATION OF A CONTEXT FOR MARKETING AND ADVERTISING MESSAGES, Discourse & society, 9(3), 1998, pp. 339-362
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