AAAAAA

   
Results: 1-3 |
Results: 3
ALPHA-INFLATION - THE IMPACT OF ELIMINATING SCALE ITEMS ON CRONBACH ALPHA
Authors: KOPALLE PK LEHMANN DR
Citation: Pk. Kopalle et Dr. Lehmann, ALPHA-INFLATION - THE IMPACT OF ELIMINATING SCALE ITEMS ON CRONBACH ALPHA, Organizational behavior and human decision processes, 70(3), 1997, pp. 189-197
ASYMMETRIC REFERENCE PRICE EFFECTS AND DYNAMIC PRICING POLICIES
Authors: KOPALLE PK RAO AG ASSUNCAO JL
Citation: Pk. Kopalle et al., ASYMMETRIC REFERENCE PRICE EFFECTS AND DYNAMIC PRICING POLICIES, Marketing science, 15(1), 1996, pp. 60-85
THE EFFECTS OF ADVERTISED AND OBSERVED QUALITY ON EXPECTATIONS ABOUT NEW PRODUCT QUALITY
Authors: KOPALLE PK LEHMANN DR
Citation: Pk. Kopalle et Dr. Lehmann, THE EFFECTS OF ADVERTISED AND OBSERVED QUALITY ON EXPECTATIONS ABOUT NEW PRODUCT QUALITY, Journal of marketing research, 32(3), 1995, pp. 280-290
Risultati: 1-3 |