Authors: KOPFMAN JE SMITH SW YUN JKA HODGES A

Citation: Je. Kopfman et al., AFFECTIVE AND COGNITIVE REACTIONS TO NARRATIVE VERSUS STATISTICAL EVIDENCE ORGAN DONATION MESSAGES, Journal of applied communications research, 26(3), 1998, pp. 279-300

Authors: KOPFMAN JE SMITH SW

Citation: Je. Kopfman et Sw. Smith, UNDERSTANDING THE AUDIENCES OF A HEALTH COMMUNICATION CAMPAIGN - A DISCRIMINANT-ANALYSIS OF POTENTIAL ORGAN DONORS BASED ON INTENT TO DONATE, Journal of applied communications research, 24(1), 1996, pp. 33-49