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Results:
1-9
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Results: 9
Authors:
SHANKAR V
CARPENTER GS
KRISHNAMURTHI L
Citation: V. Shankar et al., LATE MOVER ADVANTAGE - HOW INNOVATIVE LATE ENTRANTS OUTSELL PIONEERS, Journal of marketing research, 35(1), 1998, pp. 54-70
Authors:
BRIESCH RA
KRISHNAMURTHI L
MAZUMDAR T
RAJ SP
Citation: Ra. Briesch et al., A COMPARATIVE-ANALYSIS OF REFERENCE PRICE MODELS, Journal of consumer research, 24(2), 1997, pp. 202-214
Authors:
SHANKAR V
KRISHNAMURTHI L
Citation: V. Shankar et L. Krishnamurthi, RELATING PRICE SENSITIVITY TO RETAILER PROMOTIONAL VARIABLES AND PRICING POLICY - AN EMPIRICAL-ANALYSIS, J RETAILING, 72(3), 1996, pp. 249-272
Authors:
PAPATLA P
KRISHNAMURTHI L
Citation: P. Papatla et L. Krishnamurthi, MEASURING THE DYNAMIC EFFECTS OF PROMOTIONS ON BRAND CHOICE, Journal of marketing research, 33(1), 1996, pp. 20-35
Authors:
KRISHNAMURTHI L
Citation: L. Krishnamurthi, ROLE CONFLICTS AND TENSIONS OF WOMEN POLICE IN CRIMINAL-JUSTICE ADMINISTRATION, Indian journal of social work, 57(4), 1996, pp. 614-629
Authors:
RANGASWAMY A
KRISHNAMURTHI L
Citation: A. Rangaswamy et L. Krishnamurthi, EQUITY ESTIMATION AND ASSESSING MARKET RESPONSE - A REJOINDER, Journal of marketing research, 32(4), 1995, pp. 480-485
Authors:
KRISHNAMURTHI L
RANGASWAMY A
Citation: L. Krishnamurthi et A. Rangaswamy, THE STATISTICAL PROPERTIES OF THE EQUITY ESTIMATOR - A REPLY, Journal of business & economic statistics, 12(2), 1994, pp. 149-153
Authors:
KRISHNAMURTHI L
RANGASWAMY A
Citation: L. Krishnamurthi et A. Rangaswamy, THE STATISTICAL PROPERTIES OF THE EQUITY ESTIMATOR - REPLY TO REJOINDER, Journal of business & economic statistics, 12(2), 1994, pp. 155-155
Authors:
HAHN M
PARK S
KRISHNAMURTHI L
ZOLTNERS AA
Citation: M. Hahn et al., ANALYSIS OF NEW PRODUCT DIFFUSION USING A 4-SEGMENT TRIAL-REPEAT MODEL, Marketing science, 13(3), 1994, pp. 224-247
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