Authors: Kahn, Barbara E. Raju, Jagmohan S.

Citation: E. Kahn, Barbara et S. Raju, Jagmohan, Effects of Price Promotions on Variety-Seeking and Reinforcement Behavior, Marketing science , 10(4), 1991, pp. 316-337

Authors: Kahn, Barbara E. Luce, Mary Frances

Citation: E. Kahn, Barbara et Luce, Mary Frances, Understanding High-Stakes Consumer Decisions: Mammography Adherence Following False-Alarm Test Results, Marketing science , 22(3), 2003, pp. 393-410

Authors: Townsend, Claudia Kahn, Barbara E.

Citation: Townsend, Claudia et E. Kahn, Barbara, The Visual Preference Heuristic.: The Influence of Visual versus Verbal Depiction on Assortment Processing, Perceived Variety, and Choice Overload, Journal of consumer research JCR;Consumer research , 40(5), 2014, pp. 993-1015