Authors: Kalwani, Manohar U. Silk, Alvin J.

Citation: U. Kalwani, Manohar et J. Silk, Alvin, On the Reliability and Predictive Validity of Purchase Intention Measures, Marketing science , 1(2), 1982, pp. 243-286

Authors: Frank M. Bass, Givon, Moshe M. Kalwani, Manohar U. Reibstein, David Wright, Gordon P.

Citation: Frank M. Bass, et al., An Investigation into the Order of the Brand Choice Process, Marketing science , 3(4), 1984, pp. 267-287