Authors: Vakratsas, Demetrios Feinberg, Fred M. Bass, Frank M. Kalyanaram, Gurumurthy

Citation: Vakratsas, Demetrios et al., The Shape of Advertising Response Functions Revisited: A Model of Dynamic Probabilistic Thresholds, Marketing science , 23(1), 2004, pp. 109-119

Authors: Urban, Glen L. Kalyanaram, Gurumurthy

Citation: L. Urban, Glen et Kalyanaram, Gurumurthy, Dynamic Effects of the Order of Entry on Market Share, Trial Penetration, and Repeat Purchases for Frequently Purchased Consumer Goods, Marketing science , 11(3), 1992, pp. 235-250