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Citation: A. Kamakura, Wagner et K. Srivastava, Rajendra, An Ideal-Point Probabilistic Choice Model for Heterogeneous Preferences, Marketing science , 5(3), 1986, pp. 199-218

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Citation: A. Kamakura, Wagner et al., Assessing the Service-Profit Chain, Marketing science , 21(3), 2002, pp. 294-317