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Results: 4

Authors: Muthukrishnan, AV Kardes, FR
Citation: Av. Muthukrishnan et Fr. Kardes, Persistent preferences for product attributes: The effects of the initial choice context and uninformative experience, J CONSUM R, 28(1), 2001, pp. 89-104

Authors: Grewal, R Mehta, R Kardes, FR
Citation: R. Grewal et al., The role of the social-identity function of attitudes in consumer innovativeness and opinion leadership, J ECON PSYC, 21(3), 2000, pp. 233-252

Authors: Lee, H Herr, PM Kardes, FR Kim, C
Citation: H. Lee et al., Motivated search: Effects of choice accountability, issue involvement, andprior knowledge on information acquisition and use, J BUS RES, 45(1), 1999, pp. 75-88

Authors: Mantel, SP Kardes, FR
Citation: Sp. Mantel et Fr. Kardes, The role of direction of comparison, attribute-based processing, and attitude-based processing in consumer preference, J CONSUM R, 25(4), 1999, pp. 335-352
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