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Results: 1-5 |
Results: 5

Authors: Ofek, Elie Katona, Zsolt Sarvary, Miklos
Citation: Ofek, Elie et al., ``Bricks and Clicks'': The Impact of Product Returns on the Strategies of Multichannel Retailers, Marketing science , 30(1), 2011, pp. 42-60

Authors: Katona, Zsolt Sarvary, Miklos
Citation: Katona, Zsolt et Sarvary, Miklos, The Race for Sponsored Links: Bidding Patterns for Search Advertising, Marketing science , 29(2), 2010, pp. 199-215

Authors: Berman, Ron Katona, Zsolt
Citation: Berman, Ron et Katona, Zsolt, The Role of Search Engine Optimization in Search Marketing, Marketing science , 32(4), 2013, pp. 644-651

Authors: Katona, Zsolt Sarvary, Miklos
Citation: Katona, Zsolt et Sarvary, Miklos, Network Formation and the Structure of the Commercial World Wide Web, Marketing science , 28(4), 2008, pp. 764-778

Authors: Zhang, Kaifu Katona, Zsolt
Citation: Zhang, Kaifu et Katona, Zsolt, Contextual Advertising, Marketing science , 31(6), 2012, pp. 980-994
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