Authors:
Fiebig, Denzil G.
Keane, Michael P.
Louviere, Jordan
Wasi, Nada
Citation: G. Fiebig, Denzil et al., The Generalized Multinomial Logit Model: Accounting for Scale and Coefficient Heterogeneity, Marketing science , 29(3), 2010, pp. 393-421
Authors:
Ching, Andrew T.
Erdem, Tülin
Keane, Michael P.
Citation: T. Ching, Andrew et al., Invited Paper: Learning Models: An Assessment of Progress, Challenges, and New Developments, Marketing science , 32(6), 2013, pp. 913-938
Authors:
Erdem, Tülin
Keane, Michael P.
Sun, Baohong
Citation: Erdem, Tülin et al., A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality, Marketing science , 27(6), 2008, pp. 1111-1125