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The joint impact of humor and argument strength in a print advertising context: A case for weaker arguments
Authors:
Cline, TW Kellaris, JJ
Citation:
Tw. Cline et Jj. Kellaris, The joint impact of humor and argument strength in a print advertising context: A case for weaker arguments, PSYCHOL MAR, 16(1), 1999, pp. 69-86
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