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Minions for the Rich? Financial Status Changes How Consumers See Products with Anthropomorphic Features
Authors:
Kim, Hye-Young McGill, Ann L
Citation:
Kim, Hye-young et L. Mcgill, Ann, Minions for the Rich? Financial Status Changes How Consumers See Products with Anthropomorphic Features, Journal of consumer research JCR;Consumer research , 45(2), 2018, pp. 429-450
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