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Authors: Kim, Hyeongmin Christian Kramer, Thomas
Citation: Kim, Hyeongmin Christian et Kramer, Thomas, Do Materialists Prefer the .Brand-as-Servant.? The Interactive Effect of Anthropomorphized Brand Roles and Materialism on Consumer Responses, Journal of consumer research JCR;Consumer research , 42(2), 2015, pp. 284-299

Authors: Yoon, Sunyee Kim, Hyeongmin Christian
Citation: Yoon, Sunyee et Kim, Hyeongmin Christian, Feeling Economically Stuck: The Effect of Perceived Economic Mobility and Socioeconomic Status on Variety Seeking, Journal of consumer research JCR;Consumer research , 44(5), 2018, pp. 1141-1156
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