Authors:
Wadhwa, Monica
Kim, Jeehye Christine
Chattopadhyay, Amitava
Wang, Wenbo
Citation: Wadhwa, Monica et al., Unexpected-Framing Effect: Impact of Framing a Product Benefit as Unexpected on Product Desire, Journal of consumer research JCR;Consumer research , 46(2), 2019, pp. 223-245
Authors:
Kim, Jeehye Christine
Wadhwa, Monica
Chattopadhyay, Amitava
Citation: Kim, Jeehye Christine et al., When Busy Is Less Indulging: Impact of Busy Mindset on Self-Control Behaviors, Journal of consumer research JCR;Consumer research , 45(5), 2019, pp. 933-952