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Results: 2

Authors: Bronnenberg, Bart J. Kim, Jun B. Mela, Carl F.
Citation: J. Bronnenberg, Bart et al., Zooming In on Choice: How Do Consumers Search for Cameras Online, Marketing science , 35(5), 2016, pp. 693-712

Authors: Kim, Jun B. Albuquerque, Paulo Bronnenberg, Bart J.
Citation: B. Kim, Jun et al., Online Demand Under Limited Consumer Search, Marketing science , 29(6), 2010, pp. 1001-1023
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