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Results: 3

Authors: Kim, Sara Chen, Rocky Peng Zhang, Ke
Citation: Kim, Sara et al., Anthropomorphized Helpers Undermine Autonomy and Enjoyment in Computer Games, Journal of consumer research JCR;Consumer research , 43(2), 2016, pp. 282-302

Authors: Zhou, Xinyue Kim, Sara Wang, Lili
Citation: Zhou, Xinyue et al., Money Helps When Money Feels: Money Anthropomorphism Increases Charitable Giving, Journal of consumer research JCR;Consumer research , 45(5), 2019, pp. 953-972

Authors: Li, Xueni (Shirley) Chan, Kimmy Wa Kim, Sara
Citation: Li, Xueni (shirley) et al., Service with Emoticons: How Customers Interpret Employee Use of Emoticons in Online Service Encounters, Journal of consumer research JCR;Consumer research , 45(5), 2019, pp. 973-987
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