Login
|
New Account
AAAAAA
ITA
ENG
Results:
1-1
|
Results: 1
ON THE INTERACTION OF PURCHASING MOTIVES AND THE OPTIMAL PROGRAMMING OF THEIR ACTIVATION: A New Approach to the Evaluation of Advertising Themes 1. Introduction
Authors:
Emanuel, H Klaassen, L H Theil, H.
Citation:
H. Emanuel, et al., ON THE INTERACTION OF PURCHASING MOTIVES AND THE OPTIMAL PROGRAMMING OF THEIR ACTIVATION: A New Approach to the Evaluation of Advertising Themes 1. Introduction, Management science , 7(1), 1960, pp. 62-80
Risultati:
1-1
|