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Results: 3
The Design of Durable Goods
Authors:
Koenigsberg, Oded Kohli, Rajeev Montoya, Ricardo
Citation:
Koenigsberg, Oded et al., The Design of Durable Goods, Marketing science , 30(1), 2011, pp. 111-122
Complementary Goods: Creating, Capturing, and Competing for Value
Authors:
Yalcin, Taylan Ofek, Elie Koenigsberg, Oded Biyalogorsky, Eyal
Citation:
Yalcin, Taylan et al., Complementary Goods: Creating, Capturing, and Competing for Value, Marketing science , 32(4), 2013, pp. 554-569
Pay-as-You-Wish Pricing
Authors:
Chen, Yuxin Koenigsberg, Oded Zhang, Z. John
Citation:
Chen, Yuxin et al., Pay-as-You-Wish Pricing, Marketing science , 36(5), 2017, pp. 780-791
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