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The Design of Durable Goods
Authors:
Koenigsberg, Oded Kohli, Rajeev Montoya, Ricardo
Citation:
Koenigsberg, Oded et al., The Design of Durable Goods, Marketing science , 30(1), 2011, pp. 111-122
Designing Products and Services for Consumer Welfare: Theoretical and Empirical Issues
Authors:
Gupta, Sunil Kohli, Rajeev
Citation:
Gupta, Sunil et Kohli, Rajeev, Designing Products and Services for Consumer Welfare: Theoretical and Empirical Issues, Marketing science , 9(3), 1990, pp. 230-246
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