Citation: K. Kopalle, Praveen et R. Lehmann, Donal, Setting Quality Expectations When Entering a Market: What Should the Promise Be?, Marketing science , 25(1), 2006, pp. 8-24
Authors:
Ailawadi, Kusum L.
Kopalle, Praveen K.
Neslin, Scott A.
Citation: L. Ailawadi, Kusum et al., Predicting Competitive Response to a Major Policy Change: Combining Game-Theoretic and Empirical Analyses, Marketing science , 24(1), 2005, pp. 12-24
Authors:
Kopalle, Praveen K.
Sun, Yacheng
Neslin, Scott A.
Sun, Baohong
Swaminathan, Vanitha
Citation: K. Kopalle, Praveen et al., The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs, Marketing science , 31(2), 2012, pp. 216-235