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Results: 3

Authors: Kopalle, Praveen K. Lehmann, Donal R.
Citation: K. Kopalle, Praveen et R. Lehmann, Donal, Setting Quality Expectations When Entering a Market: What Should the Promise Be?, Marketing science , 25(1), 2006, pp. 8-24

Authors: Ailawadi, Kusum L. Kopalle, Praveen K. Neslin, Scott A.
Citation: L. Ailawadi, Kusum et al., Predicting Competitive Response to a Major Policy Change: Combining Game-Theoretic and Empirical Analyses, Marketing science , 24(1), 2005, pp. 12-24

Authors: Kopalle, Praveen K. Sun, Yacheng Neslin, Scott A. Sun, Baohong Swaminathan, Vanitha
Citation: K. Kopalle, Praveen et al., The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs, Marketing science , 31(2), 2012, pp. 216-235
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