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Citation: Kim, Hyeongmin Christian et Kramer, Thomas, Do Materialists Prefer the .Brand-as-Servant.? The Interactive Effect of Anthropomorphized Brand Roles and Materialism on Consumer Responses, Journal of consumer research JCR;Consumer research , 42(2), 2015, pp. 284-299

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Citation: Kim, Hyeongmin et al., The Interactive Effect of Beliefs in Malleable Fate and Fateful Predictions on Choice, Journal of consumer research JCR;Consumer research , 40(6), 2014, pp. 1139-1148