Authors: Krider, Robert E. Raghubir, Priya Kroshna, Aradhna

Citation: E. Krider, Robert et al., Pizzas: IT or Square? Psychophysical Biases in Area Comparisons, Marketing science , 20(4), 2001, pp. 405-425

Authors: Krider, Robert E. Li, Tieshan Liu, Yong Weinberg, Charles B.

Citation: E. Krider, Robert et al., The Lead-Lag Puzzle of Demand and Distribution: A Graphical Method Applied to Movies, Marketing science , 24(4), 2005, pp. 635-645