Authors: Krishnamurthi, Lakshman Raj, S. P.

Citation: Krishnamurthi, Lakshman et P. Raj, S., A Model of Brand Choice and Purchase Quantity Price Sensitivities, Marketing science , 7(1), 1988, pp. 1-20

Authors: Krishnamurthi, Lakshman Raj, S. P.

Citation: Krishnamurthi, Lakshman et P. Raj, S., An Empirical Analysis of the Relationship between Brand Loyalty and Consumer Price Elasticity, Marketing science , 10(2), 1991, pp. 172-183

Authors: Gopinath, Shyam Thomas, Jacquelyn S. Krishnamurthi, Lakshman

Citation: Gopinath, Shyam et al., Investigating the Relationship Between the Content of Online Word of Mouth, Advertising, and Brand Performance, Marketing science , 33(2), 2014, pp. 241-258

Authors: Nijs, Vincent Misra, Kanishka Anderson, Eric T. Hansen, Karsten Krishnamurthi, Lakshman

Citation: Nijs, Vincent et al., Channel Pass-Through of Trade Promotions, Marketing science , 29(2), 2010, pp. 250-267

Authors: Krishnamurthi, Lakshman Rangaswamy, Arvind

Citation: Krishnamurthi, Lakshman et Rangaswamy, Arvind, The Equity Estimator for Marketing Research, Marketing science , 6(4), 1987, pp. 336-357

Authors: Zhang, Jie Krishnamurthi, Lakshman

Citation: Zhang, Jie et Krishnamurthi, Lakshman, Customizing Promotions in Online Stores, Marketing science , 23(4), 2004, pp. 561-578