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Results: 2
That's What I Thought I Wanted? Miswanting and Regret for a Standard Good in a Mass-Customized World
Authors:
Syam, Niladri
Krishnamurthy, Partha
Hess, James D.
Citation: Syam, Niladri et al., That's What I Thought I Wanted? Miswanting and Regret for a Standard Good in a Mass-Customized World, Marketing science , 27(3), 2006, pp. 379-397
That's What I Thought I Wanted? Miswanting and Regret for a Standard Good in a Mass-Customized World
Authors:
Syam, Niladri
Krishnamurthy, Partha
Hess, James D.
Citation: Syam, Niladri et al., That's What I Thought I Wanted? Miswanting and Regret for a Standard Good in a Mass-Customized World, Marketing science , 27(3), 2008, pp. 379-397
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