Authors:
McConnell, AR
Niedermeier, KE
Leibold, JM
El-Alayli, AG
Chin, PP
Kuiper, NM
Citation: Ar. Mcconnell et al., What if I find it cheaper someplace else?: Role of prefactual thinking andanticipated regret in consumer behavior, PSYCHOL MAR, 17(4), 2000, pp. 281-298