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Results: 3
Consumer Stockpiling and Competitive Promotional Strategies
Authors:
Gangwar, Manish Kumar, Nanda Rao, Ram C.
Citation:
Gangwar, Manish et al., Consumer Stockpiling and Competitive Promotional Strategies, Marketing science , 33(1), 2014, pp. 94-113
Using Basket Composition Data for Intelligent Supermarket Pricing
Authors:
Kumar, Nanda Rao, Ram
Citation:
Kumar, Nanda et Rao, Ram, Using Basket Composition Data for Intelligent Supermarket Pricing, Marketing science , 25(2), 2006, pp. 188-199
Effectiveness of Trade Promotions: Analyzing the Determinants of Retail Pass Through
Authors:
Kumar, Nanda Rajiv, Surendra Jeuland, Abel
Citation:
Kumar, Nanda et al., Effectiveness of Trade Promotions: Analyzing the Determinants of Retail Pass Through, Marketing science , 20(4), 2001, pp. 382-404
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