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Results: 1-9 |
Results: 9
Creating a Measurable Social Media Marketing Strategy: Increasing the Value and ROI of Intangibles and Tangibles for Hokey Pokey
Authors: Kumar, V. Bhaskaran, Vikram Mirchandani, Rohan Shah, Milap
Citation: V. Kumar, et al., Creating a Measurable Social Media Marketing Strategy: Increasing the Value and ROI of Intangibles and Tangibles for Hokey Pokey, Marketing science , 32(2), 2013, pp. 194-212
Multinational Diffusion Models: An Alternative Framework
Authors: Kumar, V. Krishnan, Trichy V.
Citation: V. Kumar, et V. Krishnan, Trichy, Multinational Diffusion Models: An Alternative Framework, Marketing science , 21(3), 2002, pp. 318-330
Evolutionary Estimation of Macro-Level Diffusion Models Using Genetic Algorithms: An Alternative to Nonlinear Least Squares
Authors: Venkatesan, Rajkumar Krishnan, Trichy V. Kumar, V.
Citation: Venkatesan, Rajkumar et al., Evolutionary Estimation of Macro-Level Diffusion Models Using Genetic Algorithms: An Alternative to Nonlinear Least Squares, Marketing science , 23(3), 2004, pp. 451-464
Uncovering Implicit Consumer Needs for Determining Explicit Product Positioning: Growing Prudential Annuities' Variable Annuity Sales
Authors: Kumar, V. Shah, Denish
Citation: V. Kumar, et Shah, Denish, Uncovering Implicit Consumer Needs for Determining Explicit Product Positioning: Growing Prudential Annuities' Variable Annuity Sales, Marketing science , 30(4), 2011, pp. 595-603
Practice Prize Paper: Marketing-Mix Recommendations to Manage Value Growth at P&G Asia-Pacific
Authors: Kumar, V. Fan, Jia Gulati, Rohit Venkat, P.
Citation: V. Kumar, et al., Practice Prize Paper: Marketing-Mix Recommendations to Manage Value Growth at P&G Asia-Pacific, Marketing science , 28(4), 2009, pp. 645-655
Practice Prize Paper: Marketing-Mix Recommendations to Manage Value Growth at P&G Asia-Pacific
Authors: Kumar, V. Fan, Jia Gulati, Rohit Venkat, P.
Citation: V. Kumar, et al., Practice Prize Paper: Marketing-Mix Recommendations to Manage Value Growth at P&G Asia-Pacific, Marketing science , 28(4), 2008, pp. 645-655
Assessing the Influence of Economic and Customer Experience Factors on Service Purchase Behaviors
Authors: Kumar, V. Umashankar, Nita Kim, Kihyun Hannah Bhagwat, Yashoda
Citation: V. Kumar, et al., Assessing the Influence of Economic and Customer Experience Factors on Service Purchase Behaviors, Marketing science , 33(5), 2014, pp. 673-692
Implementing Integrated Marketing Science Modeling at a Non-Profit Organization: Balancing Multiple Business Objectives at Georgia Aquarium
Authors: Kumar, V. Sharma, Amalesh Donthu, Naveen Rountree, Carey
Citation: V. Kumar, et al., Implementing Integrated Marketing Science Modeling at a Non-Profit Organization: Balancing Multiple Business Objectives at Georgia Aquarium, Marketing science , 34(6), 2015, pp. 804-814
Assessing the Effect of Marketing Investments in a Business Marketing Context
Authors: Kumar, V. Sriram, S. Luo, Anita Chintagunta, Pradeep K.
Citation: V. Kumar, et al., Assessing the Effect of Marketing Investments in a Business Marketing Context, Marketing science , 30(5), 2011, pp. 924-940
Risultati: 1-9 |