Authors: Kupor, Daniella Tormala, Zakary

Citation: Kupor, Daniella et Tormala, Zakary, When Moderation Fosters Persuasion: The Persuasive Power of Deviatory Reviews, Journal of consumer research JCR;Consumer research , 45(3), 2018, pp. 490-510

Authors: Kupor, Daniella Laurin, Kristin

Citation: Kupor, Daniella et Laurin, Kristin, Probable Cause: The Influence of Prior Probabilities on Forecasts and Perceptions of Magnitude, Journal of consumer research JCR;Consumer research , 46(5), 2020, pp. 833-852