Authors: Kwon, Jaehwan Nayakankuppam, Dhananjay

Citation: Kwon, Jaehwan et Nayakankuppam, Dhananjay, Strength without Elaboration: The Role of Implicit Self-Theories in Forming and Accessing Attitudes, Journal of consumer research JCR;Consumer research , 42(2), 2015, pp. 316-339