Authors: LASKEY HA FOX RJ CRASK MR

Citation: Ha. Laskey et al., THE RELATIONSHIP BETWEEN ADVERTISING MESSAGE STRATEGY AND TELEVISION COMMERCIAL EFFECTIVENESS, Journal of advertising research, 35(2), 1995, pp. 31-39

Authors: LASKEY HA FOX RJ CRASK MR

Citation: Ha. Laskey et al., INVESTIGATING THE IMPACT OF EXECUTIONAL STYLE ON TELEVISION COMMERCIAL EFFECTIVENESS, Journal of advertising research, 34(6), 1994, pp. 9-16

Authors: KANG NJ KARA A LASKEY HA SEATON FB

Citation: Nj. Kang et al., A SAS MACRO FOR CALCULATING INTERCODER AGREEMENT IN CONTENT-ANALYSIS, Journal of advertising, 22(2), 1993, pp. 17-28