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Results: 5

Authors: LENK PJ DESARBO WS GREEN PE YOUNG MR
Citation: Pj. Lenk et al., HIERARCHICAL BAYES CONJOINT-ANALYSIS - RECOVERY OF PARTWORTH HETEROGENEITY FROM REDUCED EXPERIMENTAL-DESIGNS, Marketing science, 15(2), 1996, pp. 173-191

Authors: ALLENBY GM LENK PJ
Citation: Gm. Allenby et Pj. Lenk, REASSESSING BRAND LOYALTY, PRICE SENSITIVITY, AND MERCHANDISING EFFECTS ON CONSUMER BRAND CHOICE, Journal of business & economic statistics, 13(3), 1995, pp. 281-289

Authors: LENK PJ RAO AG
Citation: Pj. Lenk et Ag. Rao, TRANSITION TIMES - DISTRIBUTIONS ARISING FROM TIME HETEROGENEOUS POISSON PROCESSES, Management science, 41(7), 1995, pp. 1117-1129

Authors: ALLENBY GM LENK PJ
Citation: Gm. Allenby et Pj. Lenk, MODELING HOUSEHOLD PURCHASE BEHAVIOR WITH LOGISTIC NORMAL REGRESSION, Journal of the American Statistical Association, 89(428), 1994, pp. 1218-1231

Authors: LENK PJ RAO AG TIBREWALA V
Citation: Pj. Lenk et al., NONSTATIONARY CONDITIONAL TREND ANALYSIS - AN APPLICATION TO SCANNER PANEL-DATA, Journal of marketing research, 30(3), 1993, pp. 288-304
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