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Results: 1-8 |
Results: 8
STAS AND BEHAVIORSSAN - ITS JUST NOT THAT SIMPLE
Authors: LODISH LM
Citation: Lm. Lodish, STAS AND BEHAVIORSSAN - ITS JUST NOT THAT SIMPLE, Journal of advertising research, 38(2), 1998, pp. 54-56
POINT-OF-VIEW - JONES,J.P. AND BLAIR,M.H. ON MEASURING ADVERTISING EFFECTS - ANOTHER POINT-OF-VIEW
Authors: LODISH LM
Citation: Lm. Lodish, POINT-OF-VIEW - JONES,J.P. AND BLAIR,M.H. ON MEASURING ADVERTISING EFFECTS - ANOTHER POINT-OF-VIEW, Journal of advertising research, 37(5), 1997, pp. 75-79
A SUMMARY OF 55 IN-MARKET EXPERIMENTAL ESTIMATES OF THE LONG-TERM EFFECT OF TV-ADVERTISING
Authors: LODISH LM ABRAHAM MM LIVELSBERGER J LUBETKIN B RICHARDSON B STEVENS ME
Citation: Lm. Lodish et al., A SUMMARY OF 55 IN-MARKET EXPERIMENTAL ESTIMATES OF THE LONG-TERM EFFECT OF TV-ADVERTISING, Marketing science, 14(3), 1995, pp. 133-140
MODELING CONSUMERS CHOICES OF MULTIPLE ITEMS
Authors: HARLAM BA LODISH LM
Citation: Ba. Harlam et Lm. Lodish, MODELING CONSUMERS CHOICES OF MULTIPLE ITEMS, Journal of marketing research, 32(4), 1995, pp. 404-418
HOW TV-ADVERTISING WORKS - A METAANALYSIS OF 389 REAL-WORLD SPLIT CABLE TV-ADVERTISING EXPERIMENTS
Authors: LODISH LM ABRAHAM M KALMENSON S LIVELSBERGER J LUBETKIN B RICHARDSON B STEVENS ME
Citation: Lm. Lodish et al., HOW TV-ADVERTISING WORKS - A METAANALYSIS OF 389 REAL-WORLD SPLIT CABLE TV-ADVERTISING EXPERIMENTS, Journal of marketing research, 32(2), 1995, pp. 125-139
THE LOGIC OF PRODUCT-LINE EXTENSIONS
Authors: HARDLE BGS LODISH LM KILMER JV BEATTY DR FARRIS PW BIEL AL WICKE LS BALSON JB AAKER DA
Citation: Bgs. Hardle et al., THE LOGIC OF PRODUCT-LINE EXTENSIONS, Harvard business review, 72(6), 1994, pp. 53
THE LOGIC OF PRODUCT-LINE EXTENSIONS
Authors: HARDLE BGS LODISH LM KILMER JV BEATTY DR FARRIS PW BIEL AL WICKE LS BALSON JB AAKER DA
Citation: Bgs. Hardle et al., THE LOGIC OF PRODUCT-LINE EXTENSIONS, Harvard business review, 72(6), 1994, pp. 53
AN IMPLEMENTED SYSTEM FOR IMPROVING PROMOTION PRODUCTIVITY USING STORE SCANNER DATA
Authors: ABRAHAM MM LODISH LM
Citation: Mm. Abraham et Lm. Lodish, AN IMPLEMENTED SYSTEM FOR IMPROVING PROMOTION PRODUCTIVITY USING STORE SCANNER DATA, Marketing science, 12(3), 1993, pp. 248-269
Risultati: 1-8 |