Authors: DICK AS LORD KR

Citation: As. Dick et Kr. Lord, THE IMPACT OF MEMBERSHIP FEES ON CONSUMER ATTITUDE AND CHOICE, Psychology & marketing, 15(1), 1998, pp. 41-58

Authors: LORD KR LEE MS SAUER PL

Citation: Kr. Lord et al., THE COMBINED INFLUENCE HYPOTHESIS - CENTRAL AND PERIPHERAL ANTECEDENTS OF ATTITUDE TOWARD THE AD, Journal of advertising, 24(1), 1995, pp. 73-85

Authors: PUTREVU S LORD KR

Citation: S. Putrevu et Kr. Lord, COMPARATIVE AND NONCOMPARATIVE ADVERTISING - ATTITUDINAL EFFECTS UNDER COGNITIVE AND AFFECTIVE INVOLVEMENT CONDITIONS, Journal of advertising, 23(2), 1994, pp. 77-90

Authors: LORD KR PUTREVU S

Citation: Kr. Lord et S. Putrevu, ADVERTISING AND PUBLICITY - AN INFORMATION-PROCESSING PERSPECTIVE, Journal of economic psychology, 14(1), 1993, pp. 57-84