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Consumers (and Consumer Researchers) Need Conscious Thinking in Addition to Unconscious Processes: A Call for Integrative Models, A Commentary on Williams and Poehlman
Authors: Baumeister, Roy F Clark, Cory J Kim, Jonghan Lau, Stephan
Citation: F. Baumeister, Roy et al., Consumers (and Consumer Researchers) Need Conscious Thinking in Addition to Unconscious Processes: A Call for Integrative Models, A Commentary on Williams and Poehlman, Journal of consumer research JCR;Consumer research , 44(2), 2017, pp. 252-267
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