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Market Research and Innovation Strategy in a Duopoly
Authors: Lauga, Dominique Olié Ofek, Elie
Citation: Lauga, Dominique Olié et Ofek, Elie, Market Research and Innovation Strategy in a Duopoly, Marketing science , 28(2), 2009, pp. 373-396
Product Positioning in a Two-Dimensional Vertical Differentiation Model: The Role of Quality Costs
Authors: Lauga, Dominique Olié Ofek, Elie
Citation: Lauga, Dominique Olié et Ofek, Elie, Product Positioning in a Two-Dimensional Vertical Differentiation Model: The Role of Quality Costs, Marketing science , 30(5), 2011, pp. 903-923
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