Authors:
Charnes, A.
Cooper, W. W.
Learner, D. B.
Phillips, F. Y.
Citation: A. Charnes, et al., An MDI Model and an Algorithm for Composite Hypotheses Testing and Estimation in Marketing, Marketing science , 3(1), 1984, pp. 55-72
Authors:
Charnes, A.
Cooper, W. W.
Learner, D. B.
Snow, E. F.
Citation: A. Charnes, et al., Note on an application of a goal programming model for media planning, Management science , 14(8, Applica), 1968, pp. B431-B436
Authors:
Charnes, A.
Cooper, W. W.
Devoe, J. K.
Learner, D. B.
Citation: A. Charnes, et al., DEMON, Mark II: an extremal equation approach to new product marketing, Management science , 14(9, Theory ), 1968, pp. 513-524
Authors:
Charnes, A.
Cooper, W. W.
DeVoe, J. K.
Learner, D. B.
Citation: A. Charnes, et al., DEMON: decision mapping via optimum go-no networks-a model for marketing new products, Management science , 12(11, Series), 1966, pp. 865-887