Authors: Lee, Hyojin Fujita, Kentaro Deng, Xiaoyan Unnava, H Rao

Citation: Lee, Hyojin et al., The Role of Temporal Distance on the Color of Future-Directed Imagery: A Construal-Level Perspective, Journal of consumer research JCR;Consumer research , 43(5), 2017, pp. 707-725

Authors: Lee, Hyojin Deng, Xiaoyan Unnava, H. Rao Fujita, Kentaro

Citation: Lee, Hyojin et al., Monochrome Forests and Colorful Trees: The Effect of Black-and-White versus Color Imagery on Construal Level, Journal of consumer research JCR;Consumer research , 41(4), 2014, pp. 1015-1032