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Results: 1
"Counting Your Customers" the Easy Way: An Alternative to the Pareto/NBD Model
Authors:
Fader, Peter S. Hardie, Bruce G. S. Lee, Ka Lok
Citation:
S. Fader, Peter et al., "Counting Your Customers" the Easy Way: An Alternative to the Pareto/NBD Model, Marketing science , 24(2), 2005, pp. 275-284
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