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Results: 3

Authors: Howell, John R. Lee, Sanghak Allenby, Greg M.
Citation: R. Howell, John et al., Price Promotions in Choice Models, Marketing science , 35(2), 2016, pp. 319-334

Authors: Lee, Sanghak Allenby, Greg M.
Citation: Lee, Sanghak et M. Allenby, Greg, Modeling Indivisible Demand, Marketing science , 33(3), 2014, pp. 364-381

Authors: Lee, Sanghak Kim, Jaehwan Allenby, Greg M.
Citation: Lee, Sanghak et al., A Direct Utility Model for Asymmetric Complements, Marketing science , 32(3), 2013, pp. 454-470
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