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Results: 1
Decomposing the Sales Promotion Bump with Store Data
Authors:
van Heerde, Harald J. Leeflang, Peter S. H. Wittink, Dick R.
Citation:
J. Van Heerde, Harald et al., Decomposing the Sales Promotion Bump with Store Data, Marketing science , 23(3), 2004, pp. 317-334
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